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Graphic Design

Project Type

Graphic, Package, Branding, Strategy and Analysis

Date

2019-2025

With 5–6 years of graphic design experience across India and Germany, I’ve created cohesive branding, packaging, and digital assets for global brands. My work combines creative strategy, technical precision, and market analysis to deliver sleek, on-brand solutions. With an in-depth understanding of design principles and performance metrics, I craft visuals that enhance brand recognition, drive engagement, and align with modern aesthetics, user behavior, and sustainability values.

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At university, I collaborated with the head of my department on an innovative project exploring AI integration within Adobe Illustrator. We developed a concept where users could select an image and adjust it based on different "moods." I researched how AI could be trained to detect mood through shapes and translate that understanding into visual adjustments. I also created a prototype mockup in Illustrator to visualize the tool’s functionality. This project expanded my thinking around AI, creativity, and user-driven design.

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